Carly Dame Group Program
Tuition - $ pay what you can
Dates: November 21 - December 21
Instructor: Carly Dame (@carlydame)
This program isn’t about creating nice photos. It’s about creating a photography aesthetic that breaks people’s hearts. It’s about getting to shoot the models that were once just faces on your mood boards, and getting to shoot them in Paris or LA for your favorite brands. It’s about getting lost in a photography vision until 3am and then sleeping in until whatever time you want the next day. Everyday. It’s about making more money from one photoshoot than you did in an entire month at your old job. It’s about shedding old, insecure patterns and finding a deep confidence in yourself and your work. It’s about feeling completely free for the first time in your life - financially free, free to hop on a plane whenever you want, free from the pressures of a boss and deadlines, free to pour your heart into photography every day, free to sculpt your own future instead of having someone else do it for you. It’s about doing whatever you want, but doing it with intention… and meeting incredible, magnetic souls along the way that end up becoming lifelong friends.
I’ve decided to make the fee for this program “pay what you can”. You can decide how much it’s worth to you and simply enter that amount in the payment form below. Why am I doing this? Because I genuinely care about helping you.
I’m tired of there being no relevant, meaningful resources for new photographers. Trust me. I’ve looked. Two years ago I left my career as an accountant to pursue photography full time. I had no connections in the industry, no money, no one to ask questions to. I was totally lost and never knew what my next step should be. I didn’t know one single other photographer who was making a living doing what they loved. All I had was a vision and my $25 film camera from the thrift store. It was scary as hell for the first year but I was tired of people saying it wasn’t possible and I was determined to figure it out for myself. So I did. If you can work through your fears, push yourself and stick with it, the other side is paradise. It’s about changing the entire trajectory of your life so you can look back on it without regrets and live an adventurous, rich life on your own terms.
I’m not going to spend time trying to sell you on why you should be a part of this. You’ll know deep down whether this is for you or not. Your old life will always be there waiting for you, so what do you have to lose? Better yet, what do you have to gain?
Redefining your photography aesthetic to catapult you into a new league
Finding your vision as an artist and creating a legacy
Improving your technical abilities in easy, free ways
Reaching out to models and getting them on board with your vision
Doing a life audit: shaking up every element of your life and starting again with what works
Clearing away self doubt and self-sabotaging patterns (aka getting out of your own way)
Creating a daily practice to prime yourself for success (the thing I can attribute any recent success to)
Understanding key points about your photography that make you wildly valuable
Creating your dream life on your own terms and starting to live it right now
How and where to find clients who are the perfect fit for you
Bringing a professional shoot together - where to find models, where to shoot, hair and makeup? styling?
Transitioning from hobbyist to professional photographer and getting taken seriously
Developing photoshoot concepts from scratch (where photographers stumble the most)
How to pick yourself up when you’re feeling uninspired and unmotivated, and create opportunities for yourself out of nothing
Entering the scene with a powerful project that gets you noticed
When to say no
Creating a compelling series that gets picked up by magazines
Rewiring your brain to think beyond what most photographers are doing
Why photographers think making a living from photography is hard and how they’re blocking themselves
Communicating your value in a way that gets you hired
Lining up photoshoots with models and brands in other cities
How to price your work and create multi-tiered pricing packages
Getting paid to travel for your work
Managing your own time wisely - what should you do all day?
Booking high paying jobs - no more $300 portrait sessions
Waking up to a full inbox and proposals from people you actually want to work with
Learning to manage expectations and pressures from others (family, friends, bosses)
The 5 core elements of a beautiful image and what your work is missing (and how to fix it)
Making passive income as a photographer (aka making money while you sleep)
Lining up free locations to shoot in in every city
Getting on the radar of your favorite brands and how to manage those relationships
Defining the perfect clients for you and how to approach them
Directing models naturally and effortlessly so your images tell a story and don’t feel posed
Film photography basics - cameras, film, how to get your images online etc.
Creating an efficient workflow and other boring, but useful, things like this (:
…and many other tips, stories, thoughts, frameworks, templates. Insight into all the mistakes I’ve made, how I booked certain clients and lost out of others (like a giant British department store that wanted me to shoot a campaign including billboards, bus ads, 175 store front displays etc. and how I fucked that up) things I wish I did differently, important decisions I made at key points in my career, personal stories about leaving my job, what ended up mattering and what didn’t at all, real examples of emails and pitches I’ve sent, what was going through my head during many moments in my journey. Essentially, things I would have killed to have known when I was starting out that will make things much simpler for you.
I know most photographers are scared to give away this type of information. If you’ve ever messaged a photographer asking them a specific question about their work, chances are you’ve been ignored. They don’t like to give away their secrets. But I truly believe that the more people I can empower, the better off our industry will be. There’s room for everyone so I’m laying it all out there for you in this program.
Now it’s up to you. If you want to be in this program and you’re willing to work hard, I want you in it. No excuses about needing to save up, or maybe being able to afford it in the new year. Ask yourself how much this experience is worth to you and what you can manage financially. You decide what you pay for it. No questions asked. All I ask is that you be respectful of my time and energy.
Limited to 100 spaces. This is the standardized content I deliver in my 1:1 mentorship program that sells out each season at between $3000-$5000 a person, and this is definitely the only time I’ll be doing an offer like this. My boyfriend and best friend have both told me this is insane, but I want to help you and I think you’re ready for it. I look forward to working with you and seeing where you’re at in a month from now.
The program will run for 4 weeks from November 21 - December 21. You will be emailed each module to work on at your own pace, and will also be part of a community of photographers where you can discuss the content, share your ideas, inspire each other, sleep on each other’s couches when you travel, etc.
Thank you so much for your continued support. It’s because of you that I get to do what I love. This is my way of giving back! I want you to have a program you can pour your heart into over the winter. I want you to feel like you’re actually making progress in your passion and not just spinning your wheels. I want us all to live happier, healthier and with purpose. Scroll down to sign up.
What a few people have said about working with me: